Covers Sell

Covers Sell

War of 1812

Posted by Scott On January - 2 - 2012

Legion Magazine’s Jan/Feb 2012 issue hits newsstands today.  The cover story is:  The War of 1812…The War that Saved Canada.

The cover is multi-layered…Flags, type treatment, illustration.

The cover also employs classic circulation building devices, such as:

  • Win a Trip in the skybar area
  • Free Poster in a starburst

The issue even features a fold-out Readership Survey.  The black border adds drama to this compelling cover feature.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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