Covers Sell

Covers Sell

1% Solution

Posted by Scott On December - 22 - 2011

Art Director John Montgomery  has created another timely masterpiece for Canadian Business. 

This cover delivers on so many levels, it certainly will be hard to miss on the newsstands.  This year-end special issue is relentlessly focused on both its core audience, and in expanding its reach to broaden the sales potential.  It promises both a provocative read, an informative read, and an entertaining read.

Look for sales on this one to spike.

Great use of Skybar area

Fabulous Starburst

Bold Type Treatment

Clean & Uncluttered



Silver Border Signals Special

Great attention to the Details

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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