The 2011 People Yearbook, which was featured as the Cover of the Week, sold 17,043 units in Canada, at a cover price of $15.99, generating a staggering $272,517 gross newsstand dollars.
See original Cover of the Week Post: https://www.coverssell.com/?p=3193
More evidence that high quality, vertical SIP’s, priced aggressively, are working at newsstands.
Efficiency was respectable, at 33% overall.