Covers Sell

Covers Sell

Vogue…Then & Now

Posted by Scott On December - 18 - 2011

Vogue magazine first launched in 1892. 

The cover had no cover lines, no cover slashes, no super models, used an illustration, had no references to swimsuits, celebrities, or sex, but does look very artistic and to be taking itself very seriously.  Look how impossibly narrow the model’s waist appears to be, without the benefits of photo-shopping. 

I can’t help wondering how Vogue would do if it launched today using the same basic approach?   

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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