Covers Sell

Covers Sell

Your Mortgage SIP Debuts

Posted by Scott On December - 15 - 2011

A new Special Interest Publication (SIP) from Canadian Real Estate Wealth is set to hit newsstands at a $9.99 cover price.

The cover, designed by K9Design, packs a ton of benefit-oriented sell lines onto the page.  Good use of the left hand “real estate”, a color scheme that draws the eye down the page, and a clean white background are just a few of the tricks of the trade employed to make this cover work.  Bullets, + sign, boxes and underline techniques are other helpful devices.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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