Covers Sell

Covers Sell

Azure Houses Issue Sparkles

Posted by Scott On December - 17 - 2011
The Jan/Feb 2012 issue of AZURE gives me house envy.   The annual Houses issue is almost always Azure’s top selling issue of the year, and this cover has the potential to smash some records.
  • Clean & Uncluttered
  • Bold Type Treatment
  • Good use of left-hand real estate
  • Fabulous subject matter
  • Use of numbers to quantify value proposition
  • Look for sales to spike

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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