Covers Sell

Covers Sell

Katarina Witt Cover Now Selling on Amazon for $28.95

Posted by Scott On December - 7 - 2011

The Katarina Witt cover from December 1998  holds the  rare distinction of being one of only two issues in the iconic brand’s history to be a complete sellout.  The other being the launch issue featuring Marilyn Monroe.  See Marilyn Monroe cover from December 1953 here:

Credit to the folks at SportsNet magazine for pointing this fact out.

Had you invested in the Katarina Witt issue at the $5.95 cover price, you’d be getting a 378% return on investment.  Not too shabby.

When a cover featuring Lindsay Vonn appeared in Sports Illustrated, it stirred up controversey regarding female althletes posing provocatively.

Is the Katarina Witt cover deserving of Hall of Fame Status?

Hall of Fame worthy?

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One Response to “Katarina Witt Cover Now Selling on Amazon for $28.95”

  1. Scott says:

    I have had some interesting private emails on this cover. Some are saying that the cover wasn’t what caused the sellout. But, Playboy always has good looking women showing clevage, so what made this a record sellout.

    Celebrity. For sure. But I think timing is everything.

    In 58 years of publishing, or 696 issues, only two were sellouts…Marilyn and Katarina.

    That’s something special.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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