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Conde Nast Claims Big Sales with Apple

Posted by Scott On November - 16 - 2011

According to an article published by Folio:  (see link below)

http://www.foliomag.com/2011/conde-nast-strikes-subscription-deal-apple

Conde Nast has aggressively pushed into a variety of digital publishing platforms and claims more than 242,000 digital downloads of its tablet editions since signing on with Apple in May; but as WWD cites, production of a digital edition can cost $20,000 to $40,000 per issue.

According to a news release The New Yorker’s weekly iPad editions are available through in-app purchase at the App Store, on iTunes and include password access to the Web-based edition for $5.99 per month for four issues or $59.99 per year. The Print and digital bundled subscriptions available at NewYorker.com are $6.99 per month for four issues and $69.99 ayear.

The other seven titles will be $1.99 per month or $19.99 per year through in-app purchase at the App Store.

Titles particpating include:  Vanity Fair, Glamour, Golf Digest, Allure, Wired, Self, GQ , and New Yorker.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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