Covers Sell

Covers Sell

Feel the Fever

Posted by Scott On November - 6 - 2011

The December 2011 issue of Vanity Fair is red hot.  Scarlett Johansson lights up the cover, which is sure to spark some sizzling sales.

We often talk about eye contact, which is undeniably great, but what about the lip contact.  I don’t know if those lips are real, have been digitally enhanced, have had a little botox added, or what.   But I think plenty of newsstand buyers are going to want to learn more about the “funniest, frankest sexpot since Marilyn Monroe.”

Leave a Reply


About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



    Activate the Flickrss plugin to see the image thumbnails!