Covers Sell

Covers Sell

Elle Canada Sparkles

Posted by Scott On October - 31 - 2011

The December 2011 issue of Elle Canada sure sparkles this year.

This just in from the editorial team:

“Because we live in such a digitized age, we have been trying to incorporate more personal touches into the book this fall, including illustrations, sketches and writing samples. We had been wanting to do an illustrated ELLE logo, but were waiting for the right time and image. We thought the December cover was perfect for this touch of whimsy as it’s our party issue and there’s the $25,000 Holiday giveaway. Fortunately our associate art director, Elena Viltovskaia, is also a skilled illustrator so she was keen to create the logo as well as the snowflakes. We are really excited with the outcome and think it will attract attention on the newsstand.”

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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