Covers Sell

Covers Sell

Black Crow

Posted by Scott On November - 1 - 2011

Four cover splits from Adbusters.  The Nov/Dec 2011 coves are split by Canada, U.S., Australia and U.K. markets. 

The U.S. edition is my personal fave, as it is a great example of the Less is More approach…just let the graphics and the brand do the work.  Arab Spring/American Autumn, get it. 

This issue will be next to impossible to miss on newsstands, and hard to resist for their core audience I suspect.  We will report back on this as sales firm up.

 

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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