Newsweek (issue 42) is a cover worth tracking. It’s pretty tough to miss when browsing your local newsstand.
I couldn’t resist buying it, and I suspect other cover junkies will too.
It does rile a magazine freek to see the $5.99 U.S. cover price on the UPC code alongside the $6.99 Canadian price, particularly with our dollar now trading above parity, but I digress.
The cover does so many things right:
- White Background
- Clean and Uncluttered
- Less is More
- Provocative Headline
- Compelling Image
- 3 D effect by overlaying logo
- Great use of skybar real estate
The only question is: how many people are in the market for getting pregnant in public? We will Check Up on sales and see.
