Covers Sell

Covers Sell

Got Your What Where?

Posted by Scott On October - 27 - 2011

Newsweek (issue 42) is a cover worth tracking.   It’s pretty tough to miss when browsing your local newsstand. 

I couldn’t resist buying it, and I suspect other cover junkies will too.

It does rile a magazine freek to see the $5.99 U.S. cover price on the UPC code alongside the $6.99 Canadian price, particularly with our dollar now trading above parity, but I digress.

 The cover does so many things right:

  • White Background
  • Clean and Uncluttered
  • Less is More
  • Provocative Headline
  • Compelling Image
  • 3 D effect by overlaying logo
  • Great use of skybar real estate

The only question is: how many people are in the market for getting pregnant in public?  We will Check Up on sales and see.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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