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Azure Reports Strong Digital Sales

Posted by Scott On October - 26 - 2011

Azure magazine’s ( Melony Ward reports that sales of their digital single copy and subscription offerings are quite robust.

“We’ve been part of the Zinio program offered by Magazines Canada since April of 2010, or 18 months thus far, and we are extremely pleased by the results, ” says Melony Ward, Executive Publisher.

Azure has sold 1,457 digital single copies, or 81 per month, since launching the offering.  Sales continue to grow, with the Jul/Aug issue selling 207 units compared to 121 in the same time slot last year, for a 71% increase.  The Jan/Feb 2011 issue sold 221 copies, up from 63, for a 250% increase.   Year to date in 2011, digital single copy sales are up 40%.

“Given the high demographic quality of Azure’s audience, we are not really surprised.  Our readers are highly educated, affluent, design savvy, forward thinkers, so they are naturally curious about new technology, ” says Ward.

On the subscription side, Azure has sold 1,061 digital subscriptions thus far, or 59 per month.  In July of 2010 they sold 92 but in 2011 sold 159 for a 73% improvement.  Year to date (Jan–Sep), Azure has sold 613 digital subs compared to 239 last year, for a 156% improvement.

Azure’s paid circulation, (CCAB audited) averages 13,741.

Azure’s digital single copies sell for $5.95

Azure’s digital subscriptions sell for $25.95

Compared to other mass market titles who reported digital on their audit statements, Azure’s performance is astounding relative to their overall circulation level…in fact it is better than almost every other magazine in Canada (See stats in link below)

It should also be noted that Azure’s single copy sales on the regular print edition are up 8% for the first half of 2011.  The industry average is forecast to be down 10% for all english language magazines in Canada.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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