Covers Sell

Covers Sell

100th Issue of SkyNews

Posted by Scott On October - 25 - 2011

The Nov/Dec 2011 issue of SkyNews magazine is a celebration of a major milestone for the outstanding Canadian astronomy magazine.

This issue includes a FREE Wall Calendar premium, which is flagged boldly in the “skybar” above the logo.

The bold type treatment leaves no doubt that this is indeed a “collectors issue”.

Celebrating an important milestone by giving readers the “biggest issue” ever will also result in big newsstands sales too.  Thickness matters.

The issue is hard to miss at Chapters, where it has received outstanding display.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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