Covers Sell

Covers Sell

Apple Newsstand

Posted by Scott On October - 16 - 2011

This link from Folio on the new Newsstand App seems to be generating some excitement amongst publishers.

http://www.foliomag.com/2011/new-apple-ios-5-comes-newsstand-app

Here in Canada, Disticor has been working with the Apple platform since March of 2011.

“We see the Apple Newsstand as a fantastic opportunity for publishers and one not to be missed. For this reason we are in the process of

updating all of our magazine apps, at no expense to our publishers, so they can benefit from the new technology”, says CEO John Lafranier.

“By participating in the Apple subscription model, publishers will tap into the growth opportunities presented, as more Apple Ipads and I Phones are sold, and as Apple continues to refine and evolve their digital offerings.

We launched our program in March of 2011, and thus far have over 400 custom digital apps in the Apple store. Sales have grown each month, with our biggest growth rate registered in September, with sales up 30%.”

Full Disclosure…I am working on this project. If you want to learn more about it, please contact me at 647-345 6523 or @scottbullock@rogers.com

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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