Covers Sell

Covers Sell

Victoria Cross

Posted by Scott On October - 14 - 2011

The November/December issue of Legion Magazine is set to hit newsstands on October 31st, 2011.

Recent winners at the Canadian Newsstand Awards, for their WW1 Special Interest Publication (see bronze medallion on this cover), the latest issue pays tribute to the most revered military honour in Canada…The Victoria Cross.

The sky bar area flags the free poster that readers will get as a bonus inside.

The layered and textured approach art director Jason Duprau has brought to the cover, working with both a vintage photograph and an image of the medal popping off a rich burgundy background, creates depth and warmth.

The + sign that references the other 3 major hooks offered in this issue lends a sense of balance that mirrors the cross itself.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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