Covers Sell

Covers Sell

Nice Package

Posted by Scott On October - 4 - 2011

The November issue of FASHION features cover girl, Gwen Stefani.  A total of nine “entry points” give consumers lots of reasons to make an impulse connection.  The white background is strong.  The benefits are numerous.  The fun factor is obvious.

Editor-in-Chief Bernadette Morra had this to say:

“I have been after Gwen Stefani for a FASHION cover ever since I arrived at this magazine more than two years ago. I think Gwen is a perfect FASHION cover girl – a glamourous mom, talented performer and fashion devotee. My dream finally came true last spring when our beauty editor Sarah Daniel flew to Cannes to interview Gwen during the Cannes Film Festival. The cover photo was also taken in Cannes.”

Magazine junkies who purchase at Shoppers Drug Mart will get a polybagged version, including a copy of Men’s Fashion as a bonus, featuring the Duke.  Nice package indeed.   (Click on cover to enlarge)

Leave a Reply


About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



    Activate the Flickrss plugin to see the image thumbnails!