Covers Sell

Covers Sell

Celine a Winner

Posted by Scott On October - 4 - 2011

The final issue of Hello! in 2010 featured Celine Dion.  It was featured as Cover of the Week

see blog post here:

So, did the Diva and her twins sizzle or fizzle?  Hello!  Super Hot Sales!

This fantastic cover sold over 94,000 copies at the $3.99 cover price and an astounding 54% sell-through efficiency.  It exceed the 2nd half single copy average (ABC) by over 20%.   It outsold the previous fourteen issues, and the subsequent nineteen issues…best of thirty-four issues in a row!

Great cover.  Great result.  Congratulations to the team at Hello!

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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