Covers Sell

Covers Sell

Fly Fusion Wins Gold

Posted by Scott On September - 27 - 2011

The 10th Annual Canadian Newsstand Awards were held last night at the Spoke Club in downtown Toronto.

This year, for the first time, categories were no longer based on the size of a magazine’s circulation, but rather was based on the subject matter or genre of the magazine.  As in the past, 50% of the judges’ score is based on actual newsstand sales…i.e. the consumer votes with their wallet…the other 50% is based on artistic merit.

In the Sports & Leisure category, FLY FUSION (a client of took home the gold.  For this perfect-bound glossy, published  out of Calgary, the news was validation for many years of hard work honing the quality of their magazine.  “We are thrilled.  It’s a victory for  small, independently published magazines,” said Publisher Jennifer Bird.  The magazine enjoyed the best sale ever in its history.  And it did it the old fashioned way, a fantastic editorial cover story, excellent art direction, and solid distribition. Not a penny was spent

promoting it…proving that a great cover and great editorial product, still resonates with consumers, and with the judges.

Other CoversSell.Com winners included Legion magazine’s WW1 SIP, which took the bonze in the SIP Category, and Kenilworth Media’s Canadian Business Franchise Directory, also a Bronze winner in the News, Business, Celebrity category.

Other gold winners were:

Moi & Cie, Wedding Bells, Zoomer, Canadian House & Home, Maclean’s , Owl, and 7 Jours

The Newsstand Marketer of the Year was Mary Cosgrove.  Richly deserved!

Congratulations to all the finalists and all the winners!

Special thanks go out to all ths sponsors of this fine event.  For a complete list…click on link below:



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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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