This fabulous cover from SKI CANADA almost makes me wish winter would arrive soon. The annual Buyers Guide issue (SIP) retails for $5.95, $1 more than the regular issues of the magazine.
Featuring a bold, oversized cover slash concept to highlight the primary selling feature, this cover also quatifies the benefits with the 1000+ ski stats hook, and uses the upper right real estate to push a 40th anniversary contest concept.
The cover is not shy about what it is selling.