Covers Sell

Covers Sell

Wishing for winter

Posted by Scott On September - 22 - 2011

This fabulous cover from SKI CANADA almost makes me wish winter would arrive soon.   The annual Buyers Guide issue (SIP) retails for $5.95, $1 more than the regular issues of the magazine.

Featuring a bold, oversized cover slash concept to highlight the primary selling feature, this cover also quatifies the benefits with the 1000+ ski stats hook, and uses the upper right real estate to push a 40th anniversary contest concept.

The cover is not shy about what it is selling.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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