Covers Sell

Covers Sell

Risk & Reward

Posted by Scott On September - 12 - 2011

The October 2011 issue of Canadian Real Estate is set to hit newsstands on September 12th.  The cover features W. Brett Wilson, formely of CBC TV’s hit show The Dragons Den.  The new look format, designed by K9 Design, hits all the right notes:

  • Celebrity
  • Fabulous Eye Contact
  • Good use of sky bar area
  • Clever “gear” style starburst
  • Bold Type Treatment
  • Great use of Color to draw the eye down the page
  • UPC in lower right
  • Plus sign symbol used to highlight benefits

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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