Covers Sell

Covers Sell

Tofino

Posted by Scott On September - 8 - 2011

If you think life is a Beach in British Columbia, you may be right.  The Fall 2012 issue of British Columbia Magazine taps into the the lust for sun, surf and relaxation, in the laid back land known as Tofino.

The issue also provides benefit-oriented service on other Island destinations of note, highlighting it with a cover slash, and underscoring with secondary sell lines that take advantage of the left hand “real estate” effectively.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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