Covers Sell

Covers Sell

Tribute Issue

Posted by Scott On September - 5 - 2011

The September 12th, 2011 issue of Maclean’s is the Cover of the Week.  It’s a Special Tribute issue to Jack Layton.  The cover is beautiful.

State funerals are normally reserved for Governors General and Prime Ministers.  Special tribute covers are often reserved for the likes of Trudeau or Princess Di here in Canada, or JFK or Elvis in the U.S.  Yet Maclean’s chose to honour the tragic demise of the NDP leader, who was cruelly claimed much too soon by cancer.  It is the right thing to do.  The granting of the state funeral and the fabulous cover treatment by Maclean’s, demonstrate a generosity of spirit and goodwill and decency.

After all, back on May 9th, 2011, Maclean’s had some good sport with this Jack Layton cover.

See blog post here:

Once sales results are final, we will report back on which Jack Layton cover sold more copies.  They are both excellent eamples of the old rule, “timing is everything.”


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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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