Covers Sell

Covers Sell

Kim K’s Wedding issue

Posted by Scott On September - 2 - 2011

This just in…thanks to my friends at Kenilworth Media.

According to Coco Perez’s website (see link above), People magazine hit it big at newsstands with the Kim K cover.

ABC stats show that People averaged 1,257,536 copies on their December 2010 statement.  If the 1,500,000 number is correct, that represents an increase of nearly 250,000 copies or a 20% improvement.  Plus, they raised the cover price by 25% as well.  Good news indeed.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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