Covers Sell

Covers Sell

Angelina is the Goddess of Vogue

Posted by Scott On August - 14 - 2011

The December 2010 issue of Vogue featured Angelina Joile as the cover model.

I blogged about it on December 2nd, 2010, and predicted great results.

According to ABC statistics, this issue is the best selling issue of Vogue in the past ten years (possibly the best in the magazines’ history).  It sold an astounding 945,186 copies.  Let’s put this in some perspective.  The next closest best-seller sold 735,671 copies, way back in August of 2002.  Angelina sold 209,515 or 28% more copies than the previous best-seller.

Typically, the big September issues sell the best for Vogue in the June-December rate base sweepstakes.  The 10-year average sale for September issues of Vogue is 554,965.  Thus, Angelina outsold the September average by 390,221 copies or 70% better than the best month typically performs.

The December 2009 issue the year before sold 245,000 copies.  So Angelina boosted sales from the prior year December time slot by 700,186 copies or 286%.

The November 2010 issue, the issue just prior to Angelina, sold 260,237.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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