Legion Magazine, Canada’s third oldest continuously published magazine (May 1926), published their first ever Special Interest Publication, a bookazine on WW1 last Fall.
It was aggressively priced at $14.95, compared to the normal rate of $5.95. The issue was perfect bound, oversized trim, UV coated, on 100lb cover stock. The magazine carried no advertising. The issue sold 5,659 copies on a draw of 12,650 copies, for a 45% sell-through efficiency. This was 741% better than a normal issue.
Shoppers Drug Mart achieved a 67% sell-through efficiency, Wal Mart achieved a 54% efficiency, Loblaws achieved a 67% efficiency, International News achieved a 59% efficiency.
The new WW2 SIP is scheduled to come out this Fall. Here’s a sneak peak.
