Covers Sell

Covers Sell

New Data

Posted by Scott On August - 11 - 2011

According to a recent bulletin from MagNet (the U.S.-based data provider), newsstand sales in terms of copies sold in the U.S. were down 11.5% in the second quarter of 2011 compared to 2010.  Newsstand revenues in the U.S. are down 9.4%.  Cumulatively, year to date, units are down 10.9% and revenues are off 8.7%.

In Canada, units are down 7.6% for the second quarter, while revenues are down 7%.  Cumulatively, year to date, units are off 6.7% and revenues are down 5.5%.

Here’s hoping the second half brings better news.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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