Covers Sell

Covers Sell

Weddingbells Radiant

Posted by Scott On July - 13 - 2011

The Fall/Winter 2011 issue of Weddingbells looks like a winner.  Packed with benefit-oriented sell lines, in Cosmo-like style, the deep blue  provides a rich contrasting back drop for the bride and her slimming white dress.  Great eye contact and radiant smile helps too.

Here’s how Alison McGill, Editor in Chief, describes the cover:

“For the Fall & Winter 2011 issue of Weddingbells, Catherine, Duchess of Cambridge’s royal aisle style definitely inspired us. Catherine set many bridal fashion trends on her wedding day, the effects of which will be seen for years to come. Our cover model Madison’s lace, V-neck and cap-sleeve dress is a gorgeous spin on Catherine’s bespoke Sarah Burton for Alexander McQueen gown. Other royal inspiration includes Madison’s chic, demi-chignon hairstyle and delicate lily of the valley bouquet. The results are a fresh, fabulous and very au courant bridal look and Weddingbells cover.”

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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