Hindsight is so 20/20. But, what were they thinking? As we discussed at the MagNet Conference, the formula for success at Vanity Fair seems pretty clear. Lots of Tom. Lots of Kennedys. Lots of Angelina. Lots of Depp. And plenty of Monroe. When they veer off into soccer players or teenie boppers, apparently disaster looms.
Rule #30: If it works, keep doing it (and if it doesn’t work, don’t do it again)
According to Chris O’Shea, the Bieber cover is an epic bomb.
The previous worst seller in the past 11 years was the June 2010 issue, which sold 260,000 units.
