Covers Sell

Covers Sell


Posted by Scott On June - 27 - 2011

Fashion magazine scored Lady Gaga as their cover girl for the August 2011 issue.

Here’s a quote from Editor-In-Chief Bernadette Morra:

“FASHION magazine is thrilled to have the world’s hottest star on our August cover. Lady Gaga is such a perfect style icon. Her daring, artistic approach to fashion is evident in her bleached-out eyebrows and angular dress. But we love that these futuristic elements are balanced with an old-school model pose and classic red lips and nails. We believe this cover will have broad appeal.”

Looks like a winner to me.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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