Covers Sell

Covers Sell

The Best

Posted by Scott On June - 27 - 2011

Azure’s July/August 2011 issue hits newsstands today.

Karen Simpson, Azure’s expert creative director, has created another gem.  The Best Architecture & Design cover line is bold, and uses the upper left hand real estate to full advantage.  The clean and modern image plays to the brand’s strengths.  And the bold red starburst underscores another key reason to pick up the issue.   The cover is elegant, upscale and sophisticated.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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