Covers Sell

Covers Sell


Posted by Scott On June - 6 - 2011

This double issue from Canadian Family looks like a winner…pushing all the right buttons for a Summer issue. 

Seasonally appropriate, this cover offers great advice on both eating and dieting.  Perfect for busy moms…and dads too.

How absolutely delicious. 

The art director has used all the best cover real estate, to take full advantage of merchandising realities on today’s busy newsstand racks:

3 great hooks in the sky bar region
Far left margin space maxed out

Star-burst Button in upper right corner using the blessed words Win and Free

And we love the little arrow device pointing to the popsicle for the Easy Recipes piece.

The cover is bright, energetic, fun, up-beat and offers tons of beneift-oriented service.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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