Covers Sell

Covers Sell

Katy Perry Sizzles

Posted by Scott On May - 18 - 2011

The Summer 2011 issue of FASHION sizzles with Katy Perry on the cover.  Shall we talk about eye-contact!

The white cover provides the high-contrast background for the dark-haired beauty to shine, as she stands tall above the logo.

Tons of additional benefit-oriented hooks, like  65+ swimsuits, sandals, shades and sunscreens…I’m sure ready to escape, are you?

The starburst also is good news:  Biggest Summer Issue Ever!  My guess is that the newsstand sales will be the best ever for a Summer issue too.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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