Covers Sell

Covers Sell

Jack in the Box…Surprise!

Posted by Scott On May - 1 - 2011

The new issue of Maclean’s made me laugh out loud.

Rule #10: Photographs over Illustrartions

While it may be true most of the time, there are times when only an illustration can get the job done. And some of the greatest covers of all time have been illustrations. See Hall of Fame:

In case anyone thought Maclean’s didn’t have a sense of humour, take note of the Rick Mercer skybar. Mercer now teamed up with Feschuck as regular columnists make Maclean’s not only essential reading for political junkies, but adds a ton of humour to make it entertaining and enlightening at the same time.  Can’t wait to see how they handle the “Velvet Touch” rub and tug.  Jack be nimble Jack be quick. 

Art Director Jason Logan had this to say about the cover:  “I was happy with the Layton cover’s quick punch.  Visually I think the trick with politics in Canada is to cut through the clutter of “men in grey suits.”  People can get tired of the same old faces and the same serious tone.  We wanted to turn peoples heads, and humour was one way to do that.”

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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