Covers Sell

Covers Sell

Terry Fox

Posted by Scott On April - 26 - 2011

The Jun/July 2011 issue of Canada’s History magazine features Terry Fox on the cover.  This iconic Canadian Hero looks almost god-like and is the eqiuvelent of Life magazine featuring JFK or Vanity Fair featuring Marilyn Monroe.

Every magazine has its icons…for Scientific American it is Darwin.  Find your icons and don’t be shy to celebrate them.  Your readers will reward you.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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