Covers Sell

Covers Sell

Compare and Contrast

Posted by Scott On April - 17 - 2011

Maclean’s magazine has been reprimanded by the Quebec Press Council for a controversial cover last year that featured beloved Bonhomme, the Carnaval snowman.

http://www.ctv.ca/CTVNews/Canada/20110413/macleans-cover-controversy-110413/

As discussed in my blog post last week, magazines like Maclean’s and Toronto Life appear to be held to a higher, or shall we say different standard by the journalistic community, then a highly profitable and well-read alternative publication like NOW.

Compare and contrast the Maclean’s cover to the NOW cover:

One cover features a human being, the other a cartoon

One cover suggests an “evil plot”, the other points to history

One is formally slapped, the other laughs all the way to the bank to cash checks from sex-trade ads

Maclean’s offered an apology, while NOW offered no apology and further exploitied the controversey on their web site

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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