Covers Sell

Covers Sell

25 Leaders

Posted by Scott On March - 26 - 2011

The May/Jun 2011 cover from Legion magazine (first published in 1928) uses a bold type treatment and a big number to underscore their authoritative value proposition:  25 Most Renowned Military Leaders.

Rule #12:  Use Bold Type
Rule #21:  Use Numbers

This cover also features an exclusive eight page article on Romeo Dallaire, which is highlighted with great skill in the valuable upper right hand corner.
The UPC code is tucked away neatly in the least valuable real estate…lower right corner.

A powerful and compelling cover that aims to sell.  The art director is Jason Duprau.

Look for promotions at Presse Commerce and Smith/Coles locations.


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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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