The May/Jun 2011 cover from Legion magazine (first published in 1928) uses a bold type treatment and a big number to underscore their authoritative value proposition: 25 Most Renowned Military Leaders.
Rule #12: Use Bold Type
Rule #21: Use Numbers
This cover also features an exclusive eight page article on Romeo Dallaire, which is highlighted with great skill in the valuable upper right hand corner.
The UPC code is tucked away neatly in the least valuable real estate…lower right corner.
A powerful and compelling cover that aims to sell. The art director is Jason Duprau.
Look for promotions at Presse Commerce and Smith/Coles locations.