Covers Sell

Covers Sell


Posted by Scott On March - 23 - 2011
The cover for Canadian Yachting’s April issue is the first time a Catamaran has been featured as the cover for this venerable publication. The luxurious sailing vessal just drips upscale lifestyle on the water.  In the upper right corner 50 practical tips for the pre-launch season are offered.  Plus,  four additional entry points below are handled elegantly to keep a clean and uncluttered feeling to the cover.


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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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