Covers Sell

Covers Sell

Air Brushed

Posted by Scott On March - 21 - 2011

This fabulous cover by Vogue is generating buzz because, wait for it, this is shocking, the cover was airbrushed.  Really?

Here’s a post on US magazine’s site:

“Tina Fey graces the March cover of Vogue magazine minus one defining characteristic: her facial scar. In Mario Testino’s cover photograph, Fey, 39, appears without the small scar on the lower left side of her face.”

“In a 2008 Vanity Fair interview, Fey’s husband Jeff Richmond explained that a stranger slashed Fey’s face outside her home when she was five years old. The comedienne has declined to discuss the incident with press. “It’s impossible to talk about it without somehow seemingly exploiting it,” she told Vanity Fair.”


THIS ARTICLE from the Huffington Post is interesting too:


A little free PR buzz never hurts newsstand sales.  Look for this to be a big winner at the stands.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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