Covers Sell

Covers Sell

Wild Horses

Posted by Scott On March - 8 - 2011

The April/May issue of Photo Life magazine will be hitting newsstands on March 28th, 2011.  This cover went through a series of revisions to get to the final version seen below.  Changes included:

•       Chose new Image

•       Removed Sky Bar

•       Reduced size of logo

•       Created space for hook in upper right

•       Re-worked Main Cover Line

•       Bumped up type size

•       Re-worked bar at bottom

The final result is something that the Art Director, Guy Langevin is very proud of, as is the publisher, Guy Poirier. This catgory leading photography magazine, published out of a funky office in Quebec City, is a Canadian gem.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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