Covers Sell

Covers Sell

Top Predator

Posted by Scott On February - 28 - 2011

The Spring 2011 issue of British Columbia Magazine will be hitting racks next week.  Typically, magazines that deal with nature can count on top predators to help sell copies.  In the world of mammels the celebrity rock stars are:  Wolves.  Bears.  Cougars.  If you are talking about birds:  Eagles.  Falcons.   If sea life: Killer Whales.  Sharks.  Newsstand buyers are drawn to the ferocious animals.

A recent exciting discovery of dinosaur fossils in British Columbia presents an opportunity to see if Canada’s love affair with savage beasts extends into the world of Palentology.  After all, dinosaurs were the ultimate top predators to ever walk the earth.

The cover is clean and uncluttered.  It uses the left hand “real estate” effectively.  It is warm.  The image and words clearly communicate the selling propositon.  And four additional hooks are comfortably wedged in.  The normal sky bar was removed for this issue.

My, my, what big teeth you have.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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