Covers Sell

Covers Sell

Richler aint got the pop of Iggy

Posted by Scott On February - 14 - 2011

When the October 2010 issue of the Walrus hit stands, I posted it as the Cover of The Week.  I loved the classic portrait of one of Canada’s great literary giants.  Perfect, I thought, for the Walrus’s audience.

While the issue modestly outsold last year’s October issue by 6.2%…it paled in comparison to the sales achieved by the Jan/Feb 2010 issue featuring Iggy.

Iggy sold over 12,500 copies, or more than 139% more than Richler.  While it was a double issue, meaning it got a longer shelf life, the Walrus crowd certainly voted with their wallets and declared Iggy the Walrus’s best selling issue of 2010.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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