When the October 2010 issue of the Walrus hit stands, I posted it as the Cover of The Week. I loved the classic portrait of one of Canada’s great literary giants. Perfect, I thought, for the Walrus’s audience.
While the issue modestly outsold last year’s October issue by 6.2%…it paled in comparison to the sales achieved by the Jan/Feb 2010 issue featuring Iggy.
Iggy sold over 12,500 copies, or more than 139% more than Richler. While it was a double issue, meaning it got a longer shelf life, the Walrus crowd certainly voted with their wallets and declared Iggy the Walrus’s best selling issue of 2010.
