Covers Sell

Covers Sell

Trout System

Posted by Scott On February - 9 - 2011

The Spring 2011 issue of Fly Fusion hits newsstands on February 21st, 2011.   In case there is any doubt, yes, that is a Trout.  And yes, the publisher has so much confidence in their brand that the fish is obscuring half the logo.  Normally, the upper right corner has been reserved for a “drop down box” device, selling one of the other key features on the magazine.  However, it was decided that committing to the cover in a radically clear way was more important this time.  Last year’s Spring issue (Ultimate Trout) was the best-selling issue in the magazine’s history, so we wanted to take our best shot at topping that achievement.

The strong use of numbers, to quantify the key selling propostions, and the benefit-oriented “hooks” deliver clear soultions for anglers seeking tactical advice on how to get the most out of their sport and passion.

One Response to “Trout System”

  1. Kim Pittaway says:

    Also worth noting: great eye contact–high and centred!

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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