Covers Sell

Covers Sell

Spring 2011

Posted by Scott On February - 3 - 2011

The new spring issue of GardenMaking is scheduled to hit newsstands on February 28, 2011.  This reader-centric gardening title celebrates spring and its first anniversary.

Here’s how art director Gary Hall sums up this cover:

“A spring cover of a gardening magazine should portray optimism. This is the time of year when we are all craving the outdoors and a chance to be in our gardens. The crabapple blossoms are a breath of fresh air, and present the reader with an eye-catching image. By playing off the delicate forms and colours of the blossoms, the cover’s colour palette combines a lyrical headline treatment with a wide selection of practical and enticing cover lines to reinforce this sense of optimism. The result is a cover that provides the reader with a striking visual statement on the possibilities for the coming season.”

The issue is being promted aggressively nation wide, with many of Canada’s top magazine retailers.

 

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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