Covers Sell

Covers Sell

Lil Wayne

Posted by Scott On February - 2 - 2011

Ouch! It hurts just to look at all those tattoos. Wow!  That is one muscular body.  I wince.  I stare.

If this was a cover for Tattoo Life,  I’d predict a huge sales increase. But as powerful an image as this is, I’m not nearly as confident that it will break records for RollingStone.

One thing is for sure: this cover is hard to miss on newsstands.

While I usually  feature covers on COVER OF THE WEEK that I think will sell well, sometimes I have to point out covers that manage to cut through the usual clutter and noise.

Note: The Steven Tyler Gets Mean story sounds like fun…and with the media reach of American Idol, it may have been the safer cover boy to go with.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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