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Posted by Scott On January - 31 - 2011

The Feb/Mar 2011 issue of Canada’s History hits newsstand racks on January 31st.  This cover is a bit of a departure for Canada’s History, as it has the feel of a travel/destination magazine.  Here’s what publisher, Deborah Morrision has to say about the cover and subject matter:

“Since 2011 is the centennial year of Parks Canada, celebrating these national historic sites by making it the first cover story of the year was a natural choice for us.  Selecting a Top 10 is sure to elicit reader interest, and we hope reader engagement.  The issue also launches an exciting contest for Canadians to share their memories and experiences with Canada’s “Storied Places.”  And for their reward, one lucky story teller will end up cruising along the Viking Routes  from Greenland to Newfoundland and Labrador this summer!”

The cover features strong typography to deliver the benefit-oriented (service package) selling-propostion.  The cover takes an authorotative stance.  By referencing the various locations, newssstand sales in those regions will hopefully be spiked.  The contest starburst is handled elegantly, as is the skybar treatment, which offers 3 additional hooks.  Clean and uncluttered, this cover is bright, fresh and offers solutions anyone interested in exploring Canada will find both fascinating and useful for planning upcoming holidays and weekend getaways.

Look for special point of purchase promotions at Chapters/Indigo and Presse Commerce locations.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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