The results are in, and the 100 Houses We Love cover, an SIP put out by Dwell, was a huge success.
Sales in Canada were 12,300 copies, on a draw of 23,800, for nearly a 52% sell-through efficiency.
The average sale on the regular (January through August 2010) issues in Canada was 7,750 copies, on a draw of 23,100, for a sell-through efficiency of 33%.
Plus, the cover price was $9.99 on the SIP, as opposed to the normal price of $6.99. That’s a 43% premium priced product. And worth every penny.
- Copies sold: up 207% compared to the average issue
- Newsstand revenue: up a staggering 339%
- Efficiency: up nearly 20pts
Vertical content. Beautifully packaged. Fabulous Outcome.
That’s a winning hand!
NEW NOTE:
“It was a great success for us on the newsstand, with approximately 82,000 units sold. We received a lot of positive feedback from subscribers and newsstand buyers alike. “Houses We Love” is one of the most popular sections of Dwell magazine, so we knew it would be a popular theme for our fans, and the SIP would end up being a real “best of” collectible item,” says Robyn Patty, Consumer Marketing Manager, for Dwell.
That means 15% of the total sale came out of Canada.
