Covers Sell

Covers Sell

Best Shots

Posted by Scott On January - 6 - 2011

This cover is a perfect example of committing to the cover.  Unlike many covers in the recent past, this one has just one main sell line in the body of the cover.  The other three hooks are tucked neatly away in the bars at both the top and bottom.

The bird of prey has a fierce, yet noble beauty.  The detail in her feathers are evocative of perfect crystals.

Bold type.  Vibrant colours.  Clean and Uncluttered. The easy to understand value proposition is radically clear.   You know what you’ll find inside the issue in 3 seconds or less.

This is an issue and a cover designed to inspire.  The issue goes on sale February 7th, with a cover price of $5.95.  Look for a special promotion at Shoppers Drug Mart.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.



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