Covers Sell

Covers Sell

Dream Boat

Posted by Scott On December - 23 - 2010

If you are feeling a bit cold, in need of some warmth and excitement, a change of venue, a little escapism, then perhaps you should pick up a copy of the current issue of Canadian Yachting.

This issue is bright, warm and vibrant, and promises many benefits.

Good use of the upper right-hand corner to push Top 17 Sailboats.  The cover takes advantage of the left hand side of the cover for sell lines to be seen on crowded stands.  The use of colour to help the eye travel down the page works well too.

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About Me

Scott Bullock is a veteran circulation expert with over 38 years experience in both Canada and the United States. He has worked on trade titles such as Publisher’s Weekly, Library Journal, School Library Journal and Small Press in the USA. In consumer magazines, Scott was the Circulation Director for D Magazine (the city magazine of Dallas, Texas), and in Canada he was the Circulation Director for Toronto Life, Fashion, and Canadian Art. From 2000 to 2004, Scott was a partner at Coast to Coast Newsstand Services. Scott has also held the post of VP Sales & Marketing, for CDS Global, Canada. Currently, CoversSell.Com is Scott’s circulation consultancy. Active clients include: Fly Fusion, Canadian Geographic, Canadian House & Home, Canada’s History, Canadian Real Estate Wealth, Canadian Woodworking, Canadian Cycling, Canadian Running, Canadian Scrapbooker, Legion, Harrowsmith, SkyNews, and SuperTrax.

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