George Lois, Esquire magazine’s legendary art director from 1962 to 1972 was asked in The New York Observer (March 22 issue) “What does he think about reading a magazine on the soon-to-be-released iPad?”
His answer:
“It’s O.K., I guess. But magazines will never die because there is a visceral feeling of having that thing in your hands and turning the pages. It’s so different on the screen. It’s the difference between looking at a woman and having sex with her.”